We are a group of design mavericks, best in the fields of UX Research, Branding, UX/UI Design and MVP

At Salt we understand the urgency of being perceptive about the future. We are commited to creating newer and better design guidelines. Approaches that push the envelope and help your brand stand out for all the right reasons.

We believe that good design is powerful, hardwork is essential and exploring the unknown is important. The secret is- imagination partnered with continuous hustle.

Aniket Tapre
Founder & CEO

Our journey

2021

71 Projects

UX/UI | Branding | MVP | Augmented Teams | Product Design

With more than 70 projects delivered, we decided to end the year with a dash of Salt and season things up! Just like any recipe needs a pinch of Salt to enhance the other flavours and at the same time balance out the rest- it’s our belief that your product will benefit with a pinch of our expertise. At Salt, we sprinkle that extra bit to help take your idea/brand to the next level. Currently we have an experienced team of 25 minds at work who help to deliver only the very best quality of work.

2021

62 Projects

UX/UI | Branding | MVP | Augmented Teams | Product Design

With more than 60+ projects delivered, we have begun the year with more dynamic work, disruptive designs and of course, happy clients. Up Studio now has a cleaner, simpler logo- whether interpreted is as an arrow, or a cursor or even just a shape, it boldy states that the only direction we’re headed is the way up! Currently we have an experienced team of 25 minds at work who help to deliver only the very best quality of work.

2020

45 Projects

UX/UI | Branding | MVP | Augmented Teams

New challenges, new members and new ideas. Hyfen had a sleek new Up-grade and that’s how Up Studio was born!

2020 brought its own challenges with the pandemic that altered the course of life for many. But making the most of technology and remote working, we were never ‘locked down’. Instead, we had quite a busy year, working on 30+ projects; Up Studio managed to carve a niche for itself.

2019

13 Projects

UX/UI | Branding | MVP

With a strong foothold in UI/UX and Branding and a good amount of projects every month, we understood ourselves and the market better. At this point we realised that it is time to broaden our wingspan and venture into the concept of MVP: Minimal Viable Product.

2018

7 Projects

UX/UI | Branding

Growing stronger and better with every project and problem, we started to make a mark in the UI/UX world. With additional projects came additional responsibilities which we loved since our Hyfen family was growing with it.

2017

3 Projects

UX/UI | Branding

The Hyfen family got the ball rolling with only 3 members. Working over 3 different projects consisting of UI/UX and branding, we held ourselves to a certain standard that our clients loved.

Our design sensibilities are always on point

We believe that design should not just have a problem solving ability and for that, we have set up 4 step design process that helps provide the best possible solution to our partners

Discovery

Moodboard

Concept

Delivery

147

Logos shaped

36

MVPs built

2800

Screens designed

Countless cups of
coffee consumed

63

Pure UX consulted

52

Websites coded

87

lllustrations crafted

Tools & platforms